What Actually Makes SugarCRM Stand Out


Since its inception in 2004, SugarCRM has laid its claim on a fair share of CRM market and has largely been accepted as an open-source alternative of Salesforce. We have seen many other open-source CRM solutions enter the market over the years but none of them has achieved the milestones of success as SugarCRM did. Such exemplary success of SugarCRM makes people wonder what it is that makes this product so popular.

We have analyzed the performance of SugarCRM using some key metrics for a long time and derived the top 5 reasons that make SugarCRM a sizzling sensation in CRM market. Here it goes:

1. Open-source nature:

There are not many CRM systems that provide you the same functionality as SugarCRM community edition in their downloadable versions. People who want to give it a try can simply download the community edition from internet and enjoy a full-fledged CRM’ing experience in no time. Once the companies get going with it, they migrate to the more comprehensive paid versions that cater to the full spectrum of their requirements.

2. Customizability:

Another feature that makes SugarCRM a pro among the long list of competitors is the level of customizability it offers. It doesn’t matter which industry you are from, you can always adapt and mold it according to the unique requirements of your business. It gives you the choice of on-premise as well as cloud hosting and the freedom to operate on Windows as well as Linux. You can also add custom modules and functionality in it to make it a perfect fit for your organization.

3. Simple UI:

It provides a very nice and easy user interface where you get a clean dashboard with organized sub-panels that display all the relevant information that you need to see. If you have experience with surfing web, using SugarCRM would not be difficult for you at all. This is one of the key features that makes it resonate with customers so well.

4. Active Community:

Another reason that makes SugarCRM very popular is the Sugar Community where you can find users and developers from all around the world sharing problems and offering solutions. The community is very active and vibrant and you are never left helpless if stuck with a problem as the standard issues are addressed almost immediately by the helpful community members.

5. Fair Pricing:

The pricing for different editions is free of all kind of hidden charges. Unlike many other systems SugarCRM has a very transparent pricing and you only pay for what you use.

All these reasons contribute to the popularity of SugarCRM all over the world. It addresses almost all concerns of businesses, be it affordability, customizability, ease of use or help platforms and this is precisely what makes it stand out of the crowd.