Microsoft Dynamics 365 Business Central for Marketers

Many people think that sales, marketing, and customer service are all different approaches toward the same goal. But, they all compliment and depend on each other. Without effective marketing, you can never get any lead to deal with and convert into sales. Without sales interaction and customer service, you can get the idea of what should be the right marketing message for the right audience. Also, without good customer service, you can not retain customers and get brand loyalty. It is challenging yet important to break down the silos between these different functions within a company and maximize the information sharing between all these departments. 

Dynamics 365 Business Central for Marketing Campaigns 

Marketers collect a lot of data to manage and using that data to the fullest can be daunting. With Dynamics 365 Business Central, it has become easier for marketers to create, set up, manage and track campaigns, gaining insights into campaign performance and profitability. With a few clicks, marketers can perform research, set up a campaign, target the right audience, activate the campaign, and track results. 

Conduct Research 

The best marketing campaign is the one that starts with the right approach and right research. With the help of cloud-based apps, you can easily gather information about company personnel, successes, and inventory. Also, you can easily get an overview of existing campaigns. From the Business Central dashboard, all it takes is a couple of clicks to review the work of the marketing team. Moreover, you can open important files in SharePoint and make notes as you go with the Notebook feature. 

Creating a marketing campaign

After you’ve completed your research, you can easily start a marketing campaign in Business Central. You’ll be well on your way to tracking the campaign’s progress once you’ve specified the campaign description, status code, and start and finish dates.

Choose the target audience

You may rapidly assign a relevant target audience for a campaign after setting it up in Dynamics 365 Business Central. You can segregate existing contacts from within the campaign card screen, making it easier to ensure that the campaign is targeting the proper leads.

Activate your campaign

You can launch a campaign from the Business Central dashboard once you’ve set up the campaign and assigned the target audience. Furthermore, you can also send the attachment to your other contacts.

Track your campaign

Tracking a campaign’s results is important, and Business Central makes it easier than ever. The analytics screen displays the number of contacts targeted by s campaign, the campaign response rate, the overall cost, and more.

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