Is Facebook Really Sharing Your Information?
by A. Waqas
There has been a lot of mumble jumble regarding the Facebook data privacy and data sharing policies since the Cambridge Analytica case came into the limelight. It seemed like every Facebook user was annoyed and rightly so because Facebook’s loophole allowed the firm to steal the personal information of 50 million Facebook users. Although each one of us identifies the mantra “think before you click” but it is quite difficult when the whole platform is built around sharing your life with others.
A Facebook profile could be a black box of the user’s life and their personal choices. In this case, the information is shared with the people of their choice and the information keeps piling up. Recently, with Mark Zuckerberg (CEO Facebook) being called out by the Congress and European Union to explain his position on the matter has stirred out new controversies.
According to the New York Times, U.S Government is concerned with Facebook’s data sharing with various Chine companies including Huawei, Lenovo, Oppo, and TCL. Especially the authorities are pretty suspicious of Huawei due to Chines authorities influence in the company which was pinpointed by American Intelligence Agencies back in 2012.
Although Huawei issued a special statement denying any kind of cybersecurity risk and presented the fact that it is working in more than 170 countries around the globe. We need to remember that all the fuss is about data sharing without the consent of the user and there is another system that revolves around data sharing, a Customer Relationship Management (CRM) software.
CRM is all about collecting customer’s data which can be used for a number of purposes including marketing purposes. Recently the GDPR has been implemented by European Union and it has put forth a lot of restrictions on the companies dealing with the data of European cities.
Now it is necessary for the companies to take the consent from the customers before using their data for marketing purposes. The customers do have the authority to make the company delete their information entirely. These steps have been taken to ensure the data safety and data security of the customers. The relationship between CRM & GDPR is extremely important to understand if you are a company because these regulations are most probably are going to be standard regulations for data security and data privacy around the globe in the near future amid the concerns.
July 19, 2018
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