IoT in Salesforce
by A. Waqas
Internet of Things is a widely known concept these days. More and more devices are connected to the internet, for example, mobile phones, smart watches, televisions, home appliances, and even the home security system. Every device that is connected to the internet and is capable of sending and receiving data comes under the umbrella of “Internet of Things”. All these devices constitute a network that is capable of communicating within itself and transfer data through the internet.
It is estimated that 6.4 billion devices are already connected to the internet on the global level according to Gartner’s report. These devices are also being used for machine to machine interaction by different companies. The Internet of Things network is growing fast and it has been estimated that by 2020 there would be 30 billion to 75 billion devices connected to the internet and capable of sharing data.
Salesforce realized that this amazing concept can be pretty useful for improving Customer Resource Management because it is all about the “data”. As the amount of accurate and useful data increases the percentage of useful insights and accurate forecasting also increases. Salesforce announced in October 2015 that they are bringing in IOT Cloud for their CRM customers.
IoT Cloud is intended to provide the users with more comprehensive and integrated perspective on their customers without hiring a data analyst. The platform has the capability to analyze billions of events on the basis of user-specified rules and perform or suggest useful actions accordingly. IoT Cloud is about connecting all kinds of devices to the CRM. It gives you the freedom to get data from cars, smart watches, social media, websites, Salesforce applications etc. The data collection process is easier than ever and you don’t even have to analyze it yourself.
Last year Salesforce launched its IoT Explorer. This addition has increased the App development speed on the platform. It is capable of allowing the customers to build, deploy, and automate sales and marketing procedures. The platform gets the data from the sensors and transfers the data to Salesforce CRM through which sales and marketing campaigns are triggered based on specified condition based rules. The company is using low-code interface with automation for the connected device for the ease of the user.
Salesforce is determined to provide its users with more useful insights regarding their clients for improved sales and marketing strategies. The company has made sure that the platform could work with the data coming from different devices as well as sending the data to other systems, for example the Service Cloud or any third party system. The addition of IoT Cloud and IoT Explorer has definitely improved the capability of the CRM to analyze customers’ behavior. These tools have impressive capabilities that would increase your sales if you are able to use them to their full potential.
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