Head to Head – Dynamics 365, SugarCRM, and Salesforce
by admin
With so many choices, it has become challenging for the one to choose the right option. It can be tricky to select the one from a number of excellent CRMs.
The technology has become so vast and adoptive these days, there are CRMs for every business type, niche, and size. If you search for a solution for your specific requirements, you should be able to find the best match according to your needs. But if you are looking for a well-known and established vendors, then you must know the market leaders in detail.
Customer relationship management is now the new business success parameter, but this doesn’t mean that this is something new in the market. The notion of customer relationship management has been around since the 1970s, and some of the biggest names in the CRM industry are excelling with more than 15 years of experience under their belts.
To help you find the perfect software vendor for your organization, we’ve put together some of the most popular CRM vendors available today.
Dynamics 365:
Dynamics 365 is a set of products (CRM – Dynamics CRM, ERP – Dynamics AX, and Dynamics NAV), combined and announced by Microsoft in 2016. Dynamics 365 contains the following apps.
- Sales:
- Marketing:
- Customer Services:
- Project Service Automation:
- Field Service:
SugarCRM:
Sugar CRM, is a software company founded in 2004. Their idea was to develop a simple CRM system without compromising any of the functionality.
SugarCRM contains the following modules.
- Sales
- Marketing
- Service
Salesforce:
Salesforce’s CRM contains many individual modules or Clouds. These modules cover all the basics of CRM functionality, including data management, sales, and marketing, and can be completed by adding smaller specialist modules to introduce capabilities such as marketing automation and field services.
The three key components to Salesforce CRM are:
- Sales Cloud
- Service Cloud
- Marketing Cloud
Additional modules include:
- Einstein — an AI-driven analytics service
- Commerce Cloud Digital — an e-commerce platform
- Pardot — marketing automation service
- CPQ — a pricing management service
- Community Cloud — a self-service portal builder
- Field Service Lightning — an app to manage workflows in the field
- DMP — a data management platform
Let’s get into the detail of the 3 top-notch CRMs’ features.
General Features
Dynamics 365 |
SugarCRM |
Salesforce |
|
|
Sales Cloud
Marketing Cloud
Service Cloud
|
Integrations
Dynamics 365 |
SugarCRM |
Salesforce |
|
– Allows custom integrations using web services. |
|
Hosting
Dynamics 365 |
SugarCRM |
Salesforce |
Cloud and on-premise | Cloud and on-premise | Cloud |
Free Trial
Dynamics 365 |
SugarCRM |
Salesforce |
Yes | Yes | Yes |
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