Augmented Reality and Artificial Intelligence for Better Marketing Strategy

Augmented Reality and Artificial Intelligence for Better Marketing Strategy

Augmented Reality and Artificial Intelligence have turned into a point of discussion among marketers around the globe. Nowadays, marketers are gathering a huge amount of information to come up with something different in the market. However, it is true that gathering information has taken over the capacity to socialize and analyze it. It will get more troublesome until marketers have information-driven individuals who can handle the fundamental issues of understanding and making it relevant. Augmented Reality and Artificial Intelligence can make it considerably more relevant. 

Augmented Reality:

The AR promises the touchstone innovation permitting informal communities, geo-based tracking, semantic web to meet. Augmented reality (AR) is an enhanced version of the real world that is achieved through the use of sensory stimuli, sound, and digital elements. This has become popular among companies that are particularly involved in business applications and mobile computing. 

Augmented Reality can be considered as a customized computerized head servant. It will be more familiar with your conduct so that it can pre-think your decisions based on your companion, area, and your online presence. The social implications are equally intense as marketing opportunities. 

Artificial Intelligence:

Artificial algorithms are designed to make decisions using real-time data, unlike passive machines that are capable only of predetermined responses. They combine information from multiple sources using sensors, remote inputs, or digital data and then analyze the material instantly. Afterward, they act on the insights derived from those data. 

In the past 3 years, Artificial Intelligence has changed the way companies interact with their customers. Hence, you have to work on programming and customer data to have more appropriate marketing strategies. 

AR and AI

Marketers can stand out and improve their marketing strategies using current innovations like Artificial Intelligence and Augmented Reality. 

Machine will Study User Behavior

Machines have the ability to study user behavior and enhance the way we live. User-behavior analytics keeps the business secure. Such analytics help to monitor user activities and identify behavioral anomalies so that insider threats can be dealt with. 

Virtual Assistant for Customer Support

Chatbots can help your business grow by providing automated conversation/interaction with your customers. Whether the customer/leads are coming from the website, social media, emails, or walking in – communicate via chatbots. Facebook messenger is one example of chatbots for a lot of marketers. We can hope to see human qualities in such AI-controlled chatbots, once the administration produces more information for Facebook.

Labeling Taxonomies

An excellent example of labeling taxonomies can be Geo-tagging, which gives you a chance to create content, video, or sound by means of AR-empowered cell-phones. This smart pre-thinking technique will become common in the future, as will the virtual offers pushed our direction when we’re in the region of neighborhood stores.

Auto Content Creation

According to the Gartner report, 20% of the business content will be created by robo-writer by 2020. Articoolo is a content creation tool that writes an article just like a human. 

Thus, Augmented Reality (AR) and Artificial Intelligence (AI) will change the way you speak with your clients. These new technologies will definitely influence your marketing and business in the next 5 years.

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