6 Key Benefits of Master Data Management

master data management

Master Data Management involves creating one master record for all the business data from across internal and external data sources and applications. This information becomes a consistent, reliable source for a company. 

Master data management is now the most efficient way to sort and present data. Businesses focus on marketing and operational strategy activities to eliminate costly losses. This is the critical advantage businesses get because of acquisitions and major mergers taking place in the corporate world. In the previous decade, Gartner forecast that master data management software would reach $1.9 billion by 2012 worldwide. There was a 21% increase in revenue from 2011 to 2012 and the market grew to $3.2 billion by 2015. 

Let’s see how master data management benefits the business overall.

Useful and Effective Data Analysis

The data that is to be used must be accurate, up to date, and explicit. Because the business decisions are totally based upon and a reflection of the quality of data that is presented. Inaccurate analysis based on inaccurate data gives out wrong and ineffective results. Master data management helps to avoid such undesirable outcomes. Implementing master data management on your data records leads to effective data analysis. 

Redundancy Elimination

Every organization has units and departments set up for the effective functioning of the corporate entity. Each department has various categories of teams designed to achieve specific goals. Each of the teams whether marketing, information technology, or sales, all interact with customers either directly or indirectly. In regard to customer interaction, teams must gather and maintain customer data. This data is to enable the effective functioning and discharge of duties. Master data management removes the data redundancy and ensures the data is in a single central location.  

Master Data Edits 

Hosting and maintaining records from different units of a company is critical. This is because the update or changes in data happens in a particular department regardless of the knowledge of others. Unfortunately, these data updates in isolation lead to data discrepancies within the same organization. Functional departments rely on data to make a company’s important decisions for a company so that data must be credible. Otherwise, inaccurate decisions based on false data could have catastrophic consequences for a business. Master data management provides a general edit that reflects every change in data at every simple point. It makes data credible, updated, and accurate. 

Easy Backup

A company’s data repository is one of the key assets of a company. Hackers can find their way into a company’s valuable data records. To steal important data, hackers introduce viruses and worms into the system. Hence, this is very necessary to have a high level of security of data. Central administration of resources available in master data management allows you to easily back up your data. 

Multiple Platforms

The world is now the global village, Modern-day business goes virtual in no time, the information is generated rapidly and so the decisions are taken rapidly. Now, businesspersons don’t need to meet each other physically, and they can interact across localities, countries, regions, and continents. Master data management guarantees data availability across all the platforms that have been set up for business purposes. 


Numbers of data management techniques exist. The key purpose of all such techniques is the effective and efficient management of data. The stockpile of the company’s data has to undergo many procedures and operations. Companies exercise these procedures to maintain data integrity. The process includes data availability, data usage access lists, and data maintenance as well as data storage. As compared to other data management mechanisms, master data management has far greater data flexibility. 


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