3 Types of CRM Software
In a continuous competitive market, it has become essential for businesses to share the right and required information to the right person at the right time. It’s high time businesses must understand the need for Customer Relationship Management to compete and not to miss any opportunity coming their way. A CRM system is the only solution that helps businesses to communicate, coordinate, and build better relationships with their prospects and customers. The primary goal of any CRM application is to enable an organization to understand customers’ behavior and needs and provide better products and services. The system helps to make new customers as well as retain the existing customers by building a strong relationship between an organization and customers. CRM helps you analyze customer data, schedule meetings, manage pipelines, send mass emails, and generate reports whenever required.
Generally, there are three types of CRM software i.e. Operational CRM, Collaborative CRM, and Analytical CRM. Let’s see why these types of CRMs are essential for businesses to keep going in this digital era.
Operational CRM allows you to better manage business processes based on the customer data you collect. It helps sales, marketing, and customer service departments to provide better and more personalized support to existing and potential customers. Operational CRM can be used for automation, including marketing automation, sales automation, and service automation. Contact and call centers, data aggregation systems, and web sites are a few examples of Operational CRM.
Analytical CRM helps companies make better use of the customer data they gather, the information that includes customer preferences, channels, interests, points of contact, and more. As there are different touchpoints that are used to gather customers’ data so these types of CRMs ensure that you can better insights into the performance of your company. The management can make better decisions with the help of such detailed data analysis.
Collaborative CRM allows several departments in your organization to share information about customers. Previously only the sales team had the access to collected information but the situation has changed in the previous few years. Businesses have understood that the information can be useful for different departments, for example, a customer complaint can be related to both the technical department as well as for the customer support department.
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