3 reasons Healthcare Industry loves a healthy CRM
by A. Waqas
Do you remember the last time you googled anything about a health problem you’ve been facing lately? There are ample chances that you must have searched for the symptoms before visiting a doctor. According to a survey by Pew Research Center in 2013, three-quarters of all the healthcare inquiries begin with a search engine. Most common researched topics are symptoms, treatments, and related medical practitioners. Although the healthcare organizations have loads and loads of patients’ data they are unable to use it in a productive manner.
Healthcare organizations can tackle this issue by resorting to customer relationship management software (CRM). CRM provides a robust centralized system for data sharing. Analyzing the data for devising better sales strategies becomes a viable option in this context. Let’s discuss why healthcare organizations need to spend on a more customized form of data sharing and analyzing options.
Transfer of Accurate Information
The healthcare institutions have a huge set of patient’s data but they don’t exactly know how to utilize it. In the same way, the number of people turning to the internet for health-related issues is growing continuously. The inaccurate information can be fatal for a patient as we are already dealing with millions of misdiagnosis on annual basis.
The healthcare organizations certainly have a responsibility to provide accurate information to the patients. Healthcare institutions can take the help of a CRM to ensure the flow of accurate and relevant information online. Analyzing the old reports and deducing results could make it easier to forecast solutions for future inquiries. A centralized data sharing point would help create an ideal situation for both the patients and the organization.
Centralized Data Access
Healthcare organizations need to provide all the stakeholders of the system, the information gathered from various venues to improve the engagement and team’s productivity. The database needs to fetch, integrate and analyze the data for possible queries. CRM not only provides a central data sharing platform but it also organizes loads of data accordingly. The end result is a 360° view of the patient for the medical practitioners and the hospital staff.
More Patient Centric Services
Healthcare industry has seen enormous growth in the recent years and it is expected to grow at a rate of 5.7% till 2022. This is a multi-trillion dollar industry which is constantly evolving. Healthcare organizations need to adapt and pace up with the changes. Understanding the patient’s situation through the data is vital in such a competitive market.
Utilizing CRM analytics can play an important role in this scenario. Data integration and application can play an effective role in improving patient care and marketing strategies. The availability of targeted data can improve the organization’s ability to make more patient-centric strategic decisions.
Healthcare landscape demands more patient-centric decision making these days. Millions of patients are searching for disease-related information every day and they need to be catered. Healthcare organizations’ performance is heavily dependent on their relationship with the patients. It is high time for the healthcare industry to start utilizing data analytics for good.
The heaps of data are of no use if they aren’t organized enough to be analyzed. CRM could play a central role in organizing, analyzing and integrating the data to devise impactful strategies both for patient care and marketing purposes. Healthcare organizations need to imply more patient-centric strategies to provide improved services and relevant information to the patients.
June 7, 2018
June 6, 2018